What if, in addition to (or perhaps even instead of) managing content types, templates, and taxonomies, our CM systems managed stakeholders, goals, audiences, information, and publications. What if instead of simply automating Web site creation, our systems managed the full domain of issues involved in collecting and distributing information? Systems these days are quite good at making the details of CM easier, but are no help at all with the big picture. In fact, they leave most organizations with the mistaken idea that they have confronted their CM problems simply be installing a CMS. In this talk, I'll lay out the contours of the full CM domain of issues and discuss what you can do to confront them with or without software.
Bob Boiko is author of the print works "Content Management Bible," "Laughing at the CIO: A Parable and Prescription for IT Leadership," as well as numerous electronic works on information management and systems. He is on the faculty of the University of Washington iSchool, a founder of CM Professionals, and President of Metatorial Services Inc. which provides strategic consulting.